Thomas R. Dye once said politics is about battling over scarce governmental resources and who, where, when, why, and how they obtain them. One of the ways businesses pursue the resources they need is by hiring a government relations firm. But what exactly is a government relations firm and what can they do for businesses?
What Does a Government Relations Firm Do?
While this type of firm is very similar to a lobbyist group, they provide much more. A government relations firm provides strategic guidance for businesses and works in tandem with government offices to achieve a successful outcome. They also provide policy analysis and education about their client’s business and industry without pushing a separate agenda.
Another type of government relations firm is a public affairs firm. This type of agency has a public relations element to develop messages to the public to bring awareness to a specific issue. They work with clients on a variety of activities including lobbying, media engagement, advising, consulting, advocacy, and monitoring political activity.
What Can a Government Relations Firm Do For Business Owners?
According to AALEP, the potential impact a government affairs group can have on a business strategy is significant. While it varies based on the industry, it can account for between 30-50% of a company’s earnings, tax, depreciation, and amortization.
They use their skills and resources to leverage a company’s advantages by:
- Addressing emerging nonmarket-driven opportunities and threats
- Shaping the structure of existing and new markets
- Enhancing the company’s brand and reputation
- Building a relationship between the business and its external stakeholders
Moreover, government relations firms are qualified in scanning the business nonmarket environment for opportunities and threats to benefit their clients. With their assistance, they prove to be significant in business strategy.
Let Dorn Policy Group Assist Your Business
As one of the top Arizona lobbyists, we know how important it is to be noticed by those who govern us. By partnering with Dorn Policy Group, you can rest assured knowing that you have skilled advocates looking out for your best interests. Contact us today to learn more about our services and how we can help you today.